With the rise of GLP-1 drugs, there’s a trend that magnums are being ordered at clubs to meet minimums but left unfinished.
I think there’s a space for an ultra-high-end wellness drink at clubs. Imagine Erewhon meets Magic Mind meets Kin, maybe with some effervescence. An elixir that comes out with sparklers but makes you feel great with nootropics not hungover. Priced at hundreds of dollars retail so thousands at a club. It could even be a cold chain, with the freshest ingredients that need to be preserved.
Let’s do some turmeric-ginger-cayenne shots and get crunk.